Erica Barry Discusses Her New Book: Don’t Wait, Create: How to Be a Content Creator in the New Digital Revolution

In her new book, Don’t Wait, Create: How to Be A Content Creator in the New Digital Revolution, Erica Barry provides a roadmap to digital content creation and finding one’s creative voice, while also highlighting the journeys of successful digital creators like Bo Burnham, Chloe Fineman, Jimmy Tatro, and others.

Erica Barry has been a media strategist, entertainment industry professional, writer, and digital content creator. She studied economics and media studies at Pomona College, where she discovered her passion for media, entrepreneurship, and representation. “I believe that the global pandemic accelerated the creation of new markets for alternative, self-produced content, and the Golden Age of Content Creation is just beginning,” says Erica. 

This phenomenon inspired her to write her debut book, Don’t Wait, Create: How to Be A Content Creator in the New Digital Revolution. Erica elaborates, “In just a matter of months, I was able to leverage the lessons I learned from the creators I interviewed to grow my social media following exponentially. You can do it too!”

Erica continues, “Perpetually chasing auditions is a familiar routine for many people trying to break into the entertainment industry. However, this old path is becoming less and less viable. With a bit of entrepreneurial spirit, the digital revolution makes it possible for you to bring your own creative vision to life and reach a large audience that will appreciate your unique take on what interests you.”

“No longer do you have to wait to be ‘discovered,’ wait for a callback or wait to tell your story.”

Max Levine, Founder of Amp Studios, says that “We live in an era where a single person can build a larger platform than some of the world’s biggest companies. Don’t Wait, Create sheds light on how the world is changing around us.” 

Erica states:  “You have all the power you need to become a content creator instead of a content consumer. No longer do you have to wait to be ‘discovered,’ wait for a callback, or wait to tell your story. You have all the tools you need to create your own body of work right now. You can create a community, share your ideas with others, and entertain the world—no permission necessary. The sky’s the limit if you commit to a habit of creation.” 

Ten years ago, if you asked Hollywood studio executives what a “Vine Star,” “TikToker” or “YouTuber” was, they would have given you a blank stare. 

“However, those days are gone,” says Erica.  She adds, “UTA, one of the top talent agencies in Hollywood, signed TikTok star Charli D’Amelio. Dave, created by YouTube sensation David Burd (more commonly known as Lil Dicky) was FXX’s most-watched comedy in 2020. In addition, Lilly Singh, the first female late-night host since Joan Rivers, got her start on YouTube.” 

Erica elaborates further: “Now, digital media platforms like YouTube, Instagram, and TikTok have become a phenomenon that has entered mainstream pop culture: from Issa Rae’s Awkward Black Girl web series that became HBO’s Insecure, to Sarah Cooper’s viral TikTok that landed her a Netflix comedy special.”

All of these creators leveraged the digital revolution and launched their careers thanks to their ingenuity, drive, and stable internet connection. Will you be next? With Erica Barry’s inspirational insights, you will discover ways to promote yourself to a wider audience and make connections that will successfully tell your story the way you’ve always dreamed. 

For more information on Erica Barry’s work in the digital media landscape, visit www.ericabarry.com.  Don’t Wait, Create: How to Be a Content Creator in the New Digital Revolution is scheduled to be published by New Degree Press on August 30, 2021.